Project: Targeted Marketing Campaign
Description
In this project, you will create a system that delivers personalized advertisements based on user behavior and preferences. This project will help you understand how to use machine learning for targeted marketing and ad personalization.Project Prompt
- Develop a system that analyzes user behavior and preferences to deliver personalized advertisements.
- Use machine learning algorithms to predict ad relevance and user interest.
- Implement features for real-time ad delivery and performance tracking.
- Create a user-friendly interface for managing ad campaigns and viewing analytics.
Getting Started
- Choose suitable machine learning algorithms for ad personalization (e.g., collaborative filtering, content-based filtering).
- Set up a backend service to handle user data processing and ad recommendation.
- Develop the frontend interface for managing ad campaigns and viewing analytics.
- Implement features for real-time ad delivery and performance tracking.
- Test the system with various user data to ensure accuracy and effectiveness.